Bandier is an online fashion retailer who specializes in athletic and fitness clothing for women. Using icons, patterns and a distinct color palette, I created a unified system that translates from social media to ecommerce platforms. Icons and typography can be deconstructed to create a playful, loose system that unites Bandier's online presence through various touchpoints. I also created a social media campaign leading up to the launch of the new ecommerce site that visually interprets the change in season through color play creating an overall gradient effect in Bandier's Instagram feed.
My Role: Graphic Design
Agency: Sweden Unlimited
Art Director: Richard Agerbeek, Leja & Alex Kress
Project Manager: Ashley Woeber