ELYX COPPER PINEAPPLE

Once a luxury reserved for royals and aristocrats, the pineapple was the most generous welcome a host to offer their guests. In doing so, the pineapple became the International Symbol of Hospitality. Nowadays you don’t have to be the guest of an aristocrat to enjoy a fresh pineapple, but you can still feel like one by sipping a delicious cocktail from our modern copper interpretation of this symbolic fruit. Absolut Elyx is the luxury vodka brand by Absolut. We were asked to create an Out-of-Home ad that features the Elyx holiday packaging with the Pineapple drinking vessel. The ususal holiday gifts are bowing in front of the new king of gifts - the Elyx Copper Pineapple.

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CREDITS

My Role: Art Direction & Graphic Design

Agency: SID LEE
Executive Creative Director: Dan Chandler
Design Director / Art Director: Verena Michelitsch
Producer: Jordan Leinen
Photographer: Joanna McClure
Prop Stylist: Amy Henry
Retouching: M&H