L E L A R O S E
Lela Rose is an American fashion designer known for her fresh point of view and sophisticated, yet modern sensibilities. To highlight Lela's distinct brand voice, we created a simple, yet flexible design that seamlessly integrates product, editorial and blog content throughout the experience. The site is an invitation into Lela's world where she shares everything form inspiration behind her latest collection to recipes and entertaining ideas on the newly curated blog. I designed the site from homepage to checkout and established a tone for emails and blog content.