LOLË

Lolë is an activewear brand for women and the host of the "White Tour," an international yoga event where thousands of people dressed in white come together in the name of peace. Our vision for Lolë is to transform the brand from a creator of yoga apparel and events into a platform for creating community and utility for a more empowered and balance lifestyle. I designed and art directed a photoshoot campaign that promotes "Power to the Peaceful" and an app experience that helps continue the conversation.

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C R E D I T S
My Role: Art Direction, Graphic Design, App Design

Agency: SID LEE

Photographer: Bon Duke
Design Director: Verena Michelitsch
Creative Direction: Dan Chandler
Art Director: Cecilia Azcarate
Stylist: Jen Patryn
Producer: Deanna Nolasco