PROJECT
Soulcycle Pride Campaign

ROLE
Art Direction
Design
Animation

To celebrate Pride month, we created a campaign that champions the incredible LGBTQ+ community at Soulcycle. In early April we asked the SOUL community to nominate an LGBTQ+ instructor who embodies the spirit of Pride. Six amazing instructors were then chosen to define their souls in a single word. We told their stories through a series of interviews, videos and images that lived on a comprehensive microsite as well as across social media. 

Artboard 23Artboard 23

COMPANY
Soulcycle

TALENT
Valentina Paolillo
Tirrell Cherry
Kellen Townsend
L Cascino
Janet Fitzgerald
Ryan Jones

TEAM
Photographer: Kate Owen
Video: Spreadhouse
Studio: ACME Studio
Mural: Colossal Media
Creative: Jessy Cole, Anthony Coleman
Creative Director: Roxana Zegen