PROJECT
The Estée Edit

ROLE
Social Influencer
Photography
Styling
Social Content

To create buzz and excitement around the launch of The Estée Edit by Estée Lauder collection, I was asked to shoot original content that visualizes and explores my interpretation of #BeautyAttitudes. Using bright, graphic backgrounds and shapes, I created a series that shows how the makeup adapts to each persons personal beauty attitude, whether it is a subtle cat eye or a bold fuscia lip.

MODELS
Sarah Drexler
Nancy Pappas
Diane Paik
Marcy St. Germain

COLLABORATORS
Carrot Creative
The Estée Edit