THE NATIONAL MUSEUM OF TOYS/MINIATURES

The National Museum of Toys / Miniatures exhibits and preserves one of the largest collections of antique toys and fine-scale miniatures in the world. While at Design Ranch in Kansas City, I created the new brand to help the museum transition to a national status. In order to highlight the two distinct museum collections, we created a unique logo with an upper case 'T' (representing toys) and a lower case 'm' (representing miniatures). The use of a contrasting color way and clever conversations between the toys and miniatures gave the brand a little personality with BIG impact.

TOYANDMINIATUREMUSEUM.ORG

T_m_Mock-Up_TmT_m_Mock-Up_Tm
T_m_Mock-Up_Space1T_m_Mock-Up_Space1
Tm_TinyTalkQuotes4Tm_TinyTalkQuotes4
T_m_Mock-Up_Letterhead1T_m_Mock-Up_Letterhead1
T_m_Mock-Up_Space2T_m_Mock-Up_Space2
Tm_TinyTalkQuotes2Tm_TinyTalkQuotes2
T_m_Mock-Up_BusinessCardT_m_Mock-Up_BusinessCard
DesignRanch_ToyandMini_15DesignRanch_ToyandMini_15
Tm_TinyTalkQuotes1Tm_TinyTalkQuotes1

C R E D I T S

My Role: Branding, Web Design

Studio: Design Ranch
Art Direction: Michelle Sondregger & Ingred Sidie
Copywriting: Claire Gude